cms deal

Innovative and unique data devices to be sold into retail and corporate resellers

iStorage, a leading specialist in portable storage and digital encryption, has signed an exclusive distribution deal with CMS Peripherals in the UK and Ireland. CMS Peripherals, one of the largest independent distributors of IT data storage and digital consumer products and solutions, will target retail and corporate resellers with iStorage’s latest range of innovative and unique portable hard disk drives.
With a wide network of over 4000 corporate resellers and retail accounts, CMS Peripherals is aiming to reach the business and IT communities as well as consumers with a particular focus on diskG*enie. As a compact portable hard drive offering ATM style PIN code access and hardware encryption, diskG*enie is an ideal and unique solution to protect sensitive business information and prevent data loss should the hard drive be lost or stolen.
The new agreement follows many positive product reviews in national and technology media where it was also named ‘Gadget of the Week’ with a score of 5/5 in the UK’s Times newspaper. Also, as the UK’s privacy watchdog the Information Commissioner’s Office to implement penalties of up to £500,000 from April ’10 for companies found guilty of data loss and in breach of the Data Protection Act*, iStorage expects to quickly benefit from CMS’ extensive experience in corporate and consumer distribution.
CMS Peripherals Partner Operations Manager Stuart Borst commented, “The increasing frequency of data loss points to a need in the market for better measures to protect information should a portable device be lost or stolen. There is a real opportunity right now for the iStorage range making excellent sense for individuals and businesses to protect against data loss and CMS will get that message across.”
John Michael, Managing Director of iStorage said, “CMS Peripherals will provide iStorage with an experienced partner and network of resellers to help us reach end users as well as business and IT communities. Data loss is already a significant issue grabbing headlines on a regular basis but it can be easily prevented. We need to get that message across to a wider market more quickly and to educate target audiences about our unique range of products that will guarantee sensitive data remains confidential.”
For further information please visit www.cmsperipherals.comor call UK +44 (0) 20 8960 6000 or Ireland +353 (0) 94 937 4000
Notes to Editor
*In a bid to deter the increasing number of incidences of data loss, new ICO powers are expected to come into force on 6th April 2010 to deal with the most serious breaches of confidential information.
Technical specifications and hi-res images available on request.
Picture caption
iStorage’s diskG*enie is a unique solution offering ATM-style PIN code access and hardware encryption to ensure data remains confidential and secure at all times.

About iStorage

iStorage provides high performance and ultra secure portable data storage and security products to users who need to protect their data held on PCs, Macs and portable devices. The founders of iStorage are pioneers in their field and hold several patents, both granted and pending, on a range of related data storage and security products. With a strong belief in careful product selection and unrivalled customer service, iStorage continues to deliver market leading innovations in portable data storage and digital encryption technology. Further information can be found on www.istorage-uk.com or by contacting info@istorage-uk.com / +44 (0)20 8832-1253.

About CMS Peripherals

CMS Peripherals is a value added distributor of data storage and digital consumer products and solutions in the UK and Ireland. Real value added service is an essential component of success over the past 22 years. CMS Peripherals’ entire proposition centres on the customer, and this ethos forms the foundation of their drive to build long lasting and successful relationships. For more information, please visit www.cmsperipherals.com.
For further information please contact:
Matt King / James Meredith
Media Safari
T: +44 (0)1225 471202
E: jamesm@mediasafari.co.uk
Previously known as diskGenie